Strategic Marketing Consultants Melbourne
The Purple Hat Group is one of Australia’s leading marketing companies. Our highly strategic marketing consultants in Melbourne work with you to drive and deliver consistent business growth.
Our mission is simple.
To transform your business! We want you to focus on doing what you love while we can make a difference doing what we love.
Our approach is transparent.
We do what we say. It’s measurable AND results driven!
Our professionalism and integrity is what defines us.
We have a reputation for being professional, knowledgeable, easy to work with and highly respected.
Everything begins with a conversation.
We know that open communication is critical in achieving great outcomes for our clients, so we work hard at building relationships, understanding dynamics and ensuring expectations are clear before the real work begins.
Expectations?
When you work with the Purple Hat Group marketing company, you can expect the following:
- Strategic marketing mindset: harnessed and developed over 20+ years working with many global and local brands, and businesses across a diversity of industries.
- Business & growth focused: every activity we undertake is aligned to your business and/or campaign goals.
- Driven & dedicated: we give every client the same dedication and attention regardless of size or scope of project.
- Highly experienced: we’ve experienced it all – big businesses with big budgets and small businesses with small budgets.
The Purple Hat Group team is Led by Lisa Pititto who has been a marketing and communications strategist for the last two decades.
How do we work?
All our marketing agency clients have different needs. Some need us for a short time and others want us for the long haul.
Whether our working relationship is short-term (a specific project, campaign, workshop) or long-term (strategy, implementation, outsourced marketing, mentoring), this is our 4-stage approach:
- Insight stage
The first step in our partnership starts with an initial conversation followed by a strategy session to better understand your business and clarify your goals. We dig deep to find out where you are at and where you need to be. - Capability stage
This is the building stage where we further collect valuable insights about your business and industry. This may be in the form of market research, trends, demographic analysis, data analysis and organisational and marketing audits. - Strategy stage
Using all our research and insights, we will develop the strategy and activities that will propel you into the next stage of your growth. - Results stage
We know to truly conquer your market you need to keep testing, measuring, reviewing, creating and delivering. Our involvement can include ongoing implementation and/or mentoring.
We also operate several outsourced marketing operations where our highly experienced marketing consultants are based at our client’s premises.
For our full portfolio of work and experience, please contact us.