We are an established and respected communications agency with more than 25 years experience in brand marketing, communications, reputation management and crisis management.
We help organisations and businesses build and manage their corporate identity and influence perceptions about their brand and business through a strategic mix of communication methods.
Why reputation management?
Brand and reputation management are fundamental to any company or organisation.
As your most important business asset, building and maintaining a positive public profile is crucial in enhancing your leadership position, driving sustainable growth, growing your market share and building and maintaining a successful and enduring brand
Without a proper plan, reputation issues can destroy your organisation’s value far quicker than any operational risk.
A World Economic Forum study found that, on average, more than 25 percent of a company’s market value is directly attributable to its reputation.
Living in a digital world where brands are constantly under the spotlight and subject to more scrutiny than ever, companies are under increasing pressure to be responsive and differentiate themselves from their competitors.
What does it involve?
Reputation management encompasses many marketing and communication concepts.
These include image, branding, positioning, corporate value, differentiation, internal culture, stakeholder attitudes and perceptions, community relations, accountability, sustainability and crisis management.
Every industry and company face unique challenges. We work with you to understand your reputational risks, reputational value, challenges and expectations.
In this complex and rapidly changing business environment, our job is to help you build your capability in this space.
Be it an individual project or ongoing management, our strategies will always align with the planning and execution of your business goals and objectives, and always engage all relevant stakeholders.
Depending on your business or organisation’s needs and complexity, our work involves an integrated mix of communication strategies, including:
- Core messaging and positioning
- Content marketing
- Public relations and media liaison
- Community engagement
- Relationship building and stakeholder engagement
- Issues resolution
- Crisis communication & rapid response
- Marketing audits
- Brand assets
Through strategic partnerships, we also add the following skills to individual projects:
- Marketing research and sensing
- Demographic analysis
- Online reputation management and monitoring
At Purple Hat Group, we manage the reputation of our clients on an ongoing basis in a range of sectors, including private schools, professional services, manufacturing and councils.
Talk to us about how we can help and our process.