Lisa Pititto
Managing Director
Lisa believes that the strongest marketing strategies are often the simplest. She jilts jargon to build stronger relationships and strategies by talking marketing in a real-world language you’ll easily understand.
Highly respected and experienced, Lisa Pititto is the Managing Director of Purple Hat Group – a highly reputable marketing and communications company specialising in driving growth and enhancing reputations through strategic marketing, branding, content, and PR.
With over 25 years’ experience as a senior marketing, communications and reputation and crisis management strategist, Lisa has sat on several boards, clocked up a few awards and earned an impressive client portfolio.
Some of Australia’s leading CEOs and school principals trust Lisa and her team to elevate and safeguard their reputation and brand – testament to the powerful trust and transparency built into her working approach.
According to Lisa, “Marketing does not need to be complicated to be transformational”.
She is on a mission to make a powerful practical difference to all the businesses and schools she works with. Her practical, creative, and adaptable marketing and communications strategies deliver tangible outcomes.
Alignment is integral to Lisa’s strategic approach. She will look beyond glossy branding to explore the deeper foundations of a business to develop and deliver a genuinely purpose-driven strategy aligned with your business goals.
But it’s not just helping business and schools reach their brand goals that drives Lisa. She is passionate about mentoring and coaching other marketing professionals, as well as business owners and CEOs to help build the marketing capability in their business through her mentoring program.
And when she’s not wearing her marketing and comms hat, you will find her hanging out with her (almost) teenage son, in the ring, exploring new hiking trails, learning a new skill or catching up with friends!