Our comprehensive marketing audits cover every facet of your brand’s online and offline presence, customer touch points, reputational risks as well as your marketing processes and strategies.
Depending on the needs of our clients, our marketing reviews will typically involve an assessment of either one or a combination of:
- External environment: economic, social, technology, competitors, environment, industry
- Internal business environment: staff, resources, talent, tools
- Marketing department and processes: teams, processes, policies, channel partners, suppliers, interdepartmental relationships
- Marketing strategy & brand assets: messaging, positioning, collateral, plans, products, marketing and sales channels, budgets
- Reputation management: risk analysis, gaps, plans
The goal of the audit is to see what’s working, what needs to be improved and ensure you have the right infrastructure in place (teams, talent and technology).
At the end of our research, we will provide a report of our findings along with a plan of action.
We ask many questions and tackle a lot of challenges …
- Where can you diversify?
- What assets are being under-utilised?
- What can you do differently to drive more revenue?
- How do you compare with the competition?
- How do you measure performance?
- What benefits do you offer clients/ customers? Are you conveying these benefits in an engaging way that is aligned with your brand message and voice?
- How can you increase engagement with your audience and build your tribe / followers / repeat clients?
- Does your physical brand match your digital presence?
- Do you have the right team and mix of channel partners and suppliers?
Our audit process typically follows these stages:
Stage 1: Discovery
Agreement on scope and goals. Our goal is to gain clarity around your:
– business objectives & revenue targets
– business brand and current positioning
– key messages and value propositions
– desired target market (insights and relevant communication strategies)
– sales and marketing expectations.
Stage 2: Analysis & Review
This will include a review of all your marketing / communication activities; data collection and analytics; research; interviews with key company stakeholders and relevant market and competitor research and analysis.
Stage 3: Report
We will provide a comprehensive report detailing our findings with recommendations for improvement. This includes a follow-up meeting to discuss the findings.
Depending on the size of the organisation, the length of time it takes to undertake an audit ranges from 6 weeks to 3 months.
Marketing Review Experience:
We have conducted marketing audits and reputation management reviews for clients in the following sectors:
- Education – Schools, TAFEs & Universities
- Hotels
- Wineries
- Professional Services
- Consulting Groups
- Hospitality Groups
We also have strategic partnerships which support our audits in the areas of market research, demographic profiling and revenue management.
Contact us for a confidential discussion.